QuickBooks
Term Loan Landing Page Redesign
Context
QuickBooks Term Loan offers small businesses a lump sum. Given the flat app submit rate and the recent success of another QuickBooks Capital landing page redesign, the team wanted to create a competitive landing page that helps customers make informed decisions about accessing capital via QuickBooks
Objective
Redesign the landing page so that it is both informative and concise, encouraging users to apply for QuickBooks Term Loan.
Business impact
$4.55M increase in loan volume, $2.7M above target.
My contributions
I conducted an informal competitive analysis, which informed the decision to redesign the page so that it tells a more holistic story about what a term loan is, what it does, and how to apply.
Detailed walkthrough upon request
Out with the old
The previous landing page
In with the new
Our new landing page